{"id":10941,"date":"2026-09-14T11:30:51","date_gmt":"2026-09-14T08:30:51","guid":{"rendered":"https:\/\/www.turunch.net\/cosmetic\/?p=10941"},"modified":"2026-09-14T11:32:02","modified_gmt":"2026-09-14T08:32:02","slug":"kisisel-bakim-urunleri-fabrikasi-secimi-uretimden-markalasmaya-kapsamli-rehber","status":"publish","type":"post","link":"https:\/\/www.turunch.net\/cosmetic\/blog\/kisisel-bakim-urunleri-fabrikasi-secimi-uretimden-markalasmaya-kapsamli-rehber\/","title":{"rendered":"Ki\u015fisel Bak\u0131m \u00dcr\u00fcnleri Fabrikas\u0131 Se\u00e7imi: \u00dcretimden Markala\u015fmaya Kapsaml\u0131 Rehber"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ki\u015fisel bak\u0131m sekt\u00f6r\u00fcnde kendi markas\u0131n\u0131 olu\u015fturmak veya mevcut \u00fcr\u00fcn koleksiyonunu geni\u015fletmek isteyen i\u015fletmeler a\u00e7\u0131s\u0131ndan do\u011fru <strong>ki\u015fisel bak\u0131m \u00fcr\u00fcnleri fabrikas\u0131<\/strong> ile \u00e7al\u0131\u015fmak stratejik bir karard\u0131r.<\/p><p class=\"wp-block-paragraph\">Profesyonel bir \u00fcretim partneri yaln\u0131zca sipari\u015f edilen \u00fcr\u00fcnleri haz\u0131rlayan bir tesis olarak de\u011ferlendirilmemelidir. \u00dcr\u00fcn geli\u015ftirme, numune, seri \u00fcretim, dolum, ambalaj ve proje y\u00f6netimi gibi farkl\u0131 s\u00fcre\u00e7ler \u00fcretici ile marka aras\u0131ndaki i\u015f birli\u011finin par\u00e7alar\u0131d\u0131r.<\/p><p class=\"wp-block-paragraph\">Bu nedenle \u00fcretici se\u00e7iminde fiyat\u0131n yan\u0131 s\u0131ra \u00fcretim altyap\u0131s\u0131, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi, kapasite ve uzun vadeli \u00e7al\u0131\u015fma olanaklar\u0131n\u0131n birlikte de\u011ferlendirilmesi gerekir.<\/p><h2 class=\"wp-block-heading\"><strong>Ki\u015fisel Bak\u0131m \u00dcr\u00fcnleri Fabrikas\u0131 Nedir?<\/strong><\/h2><p class=\"wp-block-paragraph\">Ki\u015fisel bak\u0131m \u00fcr\u00fcnleri fabrikas\u0131; farkl\u0131 ki\u015fisel bak\u0131m ve kozmetik kategorilerindeki \u00fcr\u00fcnlerin \u00fcretim s\u00fcre\u00e7lerinin ger\u00e7ekle\u015ftirildi\u011fi profesyonel \u00fcretim tesisidir.<\/p><p class=\"wp-block-paragraph\">Tesisin hizmet kapsam\u0131na g\u00f6re;<\/p><ul class=\"wp-block-list\"><li>\u00fcr\u00fcn geli\u015ftirme,<\/li>\n\n<li>Ar-Ge,<\/li>\n\n<li>numune haz\u0131rlama,<\/li>\n\n<li>seri \u00fcretim,<\/li>\n\n<li>dolum,<\/li>\n\n<li>ambalajlama,<\/li>\n\n<li>etiketleme,<\/li>\n\n<li>paketleme<\/li><\/ul><p class=\"wp-block-paragraph\">gibi s\u00fcre\u00e7ler ayn\u0131 \u00fcretim organizasyonu i\u00e7erisinde ger\u00e7ekle\u015ftirilebilir.<\/p><h2 class=\"wp-block-heading\"><strong>Ki\u015fisel Bak\u0131m \u00dcr\u00fcnleri \u00dcretim S\u00fcreci Nas\u0131l \u0130lerler?<\/strong><\/h2><p class=\"wp-block-paragraph\">\u00dcretim s\u00fcreci proje ihtiya\u00e7lar\u0131na g\u00f6re de\u011fi\u015fiklik g\u00f6sterebilse de genel olarak birka\u00e7 temel a\u015famadan olu\u015fur.<\/p><h3 class=\"wp-block-heading\"><strong>Proje Planlama<\/strong><\/h3><p class=\"wp-block-paragraph\">Markan\u0131n hangi \u00fcr\u00fcn kategorilerinde faaliyet g\u00f6sterece\u011fi ve hedeflenen \u00fcretim miktarlar\u0131 belirlenir.<\/p><h3 class=\"wp-block-heading\"><strong>\u00dcr\u00fcn Geli\u015ftirme<\/strong><\/h3><p class=\"wp-block-paragraph\">\u00dcr\u00fcn konsepti ve \u00fcretim \u00f6zellikleri planlan\u0131r. Marka ile \u00fcretici aras\u0131ndaki proje detaylar\u0131 netle\u015ftirilir.<\/p><h3 class=\"wp-block-heading\"><strong>Numune<\/strong><\/h3><p class=\"wp-block-paragraph\">Seri \u00fcretim \u00f6ncesinde numune s\u00fcreci y\u00fcr\u00fct\u00fclebilir. Bu a\u015famada projenin belirlenen kriterlere uygunlu\u011fu de\u011ferlendirilir.<\/p><h3 class=\"wp-block-heading\"><strong>Ambalaj Planlama<\/strong><\/h3><p class=\"wp-block-paragraph\">\u015ei\u015fe, kavanoz, t\u00fcp, pompa, etiket ve d\u0131\u015f kutu gibi se\u00e7enekler \u00fcr\u00fcn ve marka kimli\u011fi do\u011frultusunda planlan\u0131r.<\/p><h3 class=\"wp-block-heading\"><strong>Seri \u00dcretim<\/strong><\/h3><p class=\"wp-block-paragraph\">Onaylar\u0131n ard\u0131ndan belirlenen \u00fcretim program\u0131na g\u00f6re seri \u00fcretime ge\u00e7ilir.<\/p><h3 class=\"wp-block-heading\"><strong>Dolum ve Paketleme<\/strong><\/h3><p class=\"wp-block-paragraph\">\u00dcr\u00fcnler belirlenen ambalajlara doldurulur ve sat\u0131\u015fa haz\u0131rl\u0131k s\u00fcre\u00e7leri tamamlan\u0131r.<\/p><h2 class=\"wp-block-heading\"><strong>Fabrika Se\u00e7erken \u00dcretim Kapasitesini De\u011ferlendirin<\/strong><\/h2><p class=\"wp-block-paragraph\">Markalar\u0131n \u00fcretim ihtiya\u00e7lar\u0131 zaman i\u00e7erisinde de\u011fi\u015febilir.<\/p><p class=\"wp-block-paragraph\">\u0130lk a\u015famada d\u00fc\u015f\u00fck veya orta \u00f6l\u00e7ekli sipari\u015flerle ba\u015flayan bir i\u015fletme, sat\u0131\u015f kanallar\u0131 geni\u015fledik\u00e7e daha y\u00fcksek \u00fcretim miktarlar\u0131na ihtiya\u00e7 duyabilir.<\/p><p class=\"wp-block-paragraph\">Dolay\u0131s\u0131yla ki\u015fisel bak\u0131m \u00fcr\u00fcnleri fabrikas\u0131n\u0131n mevcut sipari\u015fi kar\u015f\u0131lamas\u0131 kadar ileride olu\u015fabilecek \u00fcretim taleplerine uyum sa\u011flayabilmesi de \u00f6nemlidir.<\/p><h2 class=\"wp-block-heading\"><strong>\u00dcr\u00fcn \u00c7e\u015fitlili\u011fi Neden \u00d6nemlidir?<\/strong><\/h2><p class=\"wp-block-paragraph\">Markalar genellikle tek \u00fcr\u00fcnle s\u0131n\u0131rl\u0131 kalmak istemez. Zaman i\u00e7erisinde yeni kategorilerin portf\u00f6ye eklenmesi planlanabilir.<\/p><p class=\"wp-block-paragraph\">\u00dcreticinin;<\/p><ul class=\"wp-block-list\"><li>cilt bak\u0131m \u00fcr\u00fcnleri,<\/li>\n\n<li>sa\u00e7 bak\u0131m \u00fcr\u00fcnleri,<\/li>\n\n<li>v\u00fccut bak\u0131m \u00fcr\u00fcnleri,<\/li>\n\n<li>farkl\u0131 ki\u015fisel bak\u0131m kategorileri<\/li><\/ul><p class=\"wp-block-paragraph\">\u00fczerinde \u00e7al\u0131\u015fabilmesi, \u00fcr\u00fcn gam\u0131n\u0131 b\u00fcy\u00fctmek isteyen markalara operasyonel kolayl\u0131k sa\u011flayabilir.<\/p><h2 class=\"wp-block-heading\"><strong>Ar-Ge ve \u00dcr\u00fcn Geli\u015ftirme<\/strong><\/h2><p class=\"wp-block-paragraph\">Ar-Ge altyap\u0131s\u0131, ki\u015fisel bak\u0131m \u00fcr\u00fcnleri fabrikas\u0131 se\u00e7iminde de\u011ferlendirilmesi gereken kriterlerden biridir.<\/p><p class=\"wp-block-paragraph\">\u00dcr\u00fcn geli\u015ftirme s\u00fcrecinde \u00fcr\u00fcn kategorisi, konsept, ambalaj, hacim ve \u00fcretim modeli gibi bir\u00e7ok de\u011fi\u015fken birlikte planlanabilir.<\/p><p class=\"wp-block-paragraph\">Markan\u0131n \u00fcr\u00fcn stratejisinin \u00fcreticiyle a\u00e7\u0131k bi\u00e7imde payla\u015f\u0131lmas\u0131, projenin daha sistematik ilerlemesine katk\u0131da bulunabilir.<\/p><h2 class=\"wp-block-heading\"><strong>Private Label Ki\u015fisel Bak\u0131m \u00dcr\u00fcnleri<\/strong><\/h2><p class=\"wp-block-paragraph\">Private Label modeli, kendi marka kimli\u011fiyle ki\u015fisel bak\u0131m \u00fcr\u00fcnleri sat\u0131\u015fa sunmak isteyen i\u015fletmeler taraf\u0131ndan tercih edilebilir.<\/p><p class=\"wp-block-paragraph\">Bu model kapsam\u0131nda \u00fcr\u00fcnler;<\/p><ul class=\"wp-block-list\"><li>marka logosu,<\/li>\n\n<li>kurumsal tasar\u0131m,<\/li>\n\n<li>etiket,<\/li>\n\n<li>ambalaj,<\/li>\n\n<li>\u00fcr\u00fcn ad\u0131<\/li><\/ul><p class=\"wp-block-paragraph\">gibi marka unsurlar\u0131yla birlikte planlanabilir.<\/p><p class=\"wp-block-paragraph\">Private Label modeli \u00f6zellikle \u00fcretim tesisi yat\u0131r\u0131m\u0131 yapmak istemeyen ancak kendi markas\u0131n\u0131 olu\u015fturmay\u0131 hedefleyen i\u015fletmeler i\u00e7in alternatif bir \u00fcretim yakla\u015f\u0131m\u0131 sunar.<\/p><h2 class=\"wp-block-heading\"><strong>Fason Ki\u015fisel Bak\u0131m \u00dcr\u00fcnleri \u00dcretimi<\/strong><\/h2><p class=\"wp-block-paragraph\">Fason \u00fcretimde marka, \u00fcr\u00fcnlerin \u00fcretim operasyonlar\u0131n\u0131 profesyonel bir fabrikaya devreder.<\/p><p class=\"wp-block-paragraph\">Bu sayede i\u015fletme;<\/p><ul class=\"wp-block-list\"><li>marka y\u00f6netimi,<\/li>\n\n<li>pazarlama,<\/li>\n\n<li>sat\u0131\u015f,<\/li>\n\n<li>e-ticaret,<\/li>\n\n<li>da\u011f\u0131t\u0131m<\/li><\/ul><p class=\"wp-block-paragraph\">gibi alanlara odaklanabilir.<\/p><p class=\"wp-block-paragraph\">\u00dcretici ise proje kapsam\u0131ndaki \u00fcretim operasyonlar\u0131n\u0131 y\u00f6netir.<\/p><h2 class=\"wp-block-heading\"><strong>Ki\u015fisel Bak\u0131m \u00dcr\u00fcnlerinde Ambalaj Planlamas\u0131<\/strong><\/h2><p class=\"wp-block-paragraph\">Ambalaj ki\u015fisel bak\u0131m sekt\u00f6r\u00fcn\u00fcn \u00f6nemli marka unsurlar\u0131ndan biridir.<\/p><p class=\"wp-block-paragraph\">\u00dcr\u00fcn kategorisine g\u00f6re \u015fi\u015fe, t\u00fcp, kavanoz, pompa ve farkl\u0131 ambalaj se\u00e7enekleri kullan\u0131labilir.<\/p><p class=\"wp-block-paragraph\">Ambalaj se\u00e7ilirken yaln\u0131zca tasar\u0131m de\u011fil;<\/p><ul class=\"wp-block-list\"><li>\u00fcr\u00fcn kategorisi,<\/li>\n\n<li>hacim,<\/li>\n\n<li>dolum sistemi,<\/li>\n\n<li>etiket alan\u0131,<\/li>\n\n<li>ta\u015f\u0131ma,<\/li>\n\n<li>depolama<\/li><\/ul><p class=\"wp-block-paragraph\">gibi kriterler de de\u011ferlendirilmelidir.<\/p><h2 class=\"wp-block-heading\"><strong>B2B \u00dcretim Modeli<\/strong><\/h2><p class=\"wp-block-paragraph\">Ki\u015fisel bak\u0131m \u00fcr\u00fcnleri fabrikas\u0131yla marka aras\u0131ndaki ili\u015fki B2B bir i\u015f ortakl\u0131\u011f\u0131d\u0131r.<\/p><p class=\"wp-block-paragraph\">Bu nedenle \u00fcretim d\u0131\u015f\u0131nda ileti\u015fim ve proje y\u00f6netimi de \u00f6nemlidir.<\/p><p class=\"wp-block-paragraph\">Sipari\u015flerin, numunelerin, ambalajlar\u0131n ve \u00fcretim tarihlerinin d\u00fczenli bi\u00e7imde takip edilmesi operasyonel verimlili\u011fe katk\u0131 sa\u011flar.<\/p><h2 class=\"wp-block-heading\"><strong>Turunch Cosmetics ile Ki\u015fisel Bak\u0131m \u00dcr\u00fcnleri \u00dcretimi<\/strong><\/h2><p class=\"wp-block-paragraph\"><strong>Turunch Cosmetics<\/strong>, kozmetik ve ki\u015fisel bak\u0131m sekt\u00f6r\u00fcnde faaliyet g\u00f6stermek isteyen markalara y\u00f6nelik \u00fcretim \u00e7\u00f6z\u00fcmleri sunmaktad\u0131r.<\/p><p class=\"wp-block-paragraph\">Fason \u00fcretim ve Private Label projelerinde \u00fcr\u00fcn geli\u015ftirme, \u00fcretim planlamas\u0131, ambalaj ve seri \u00fcretim gibi farkl\u0131 a\u015famalar\u0131n koordineli bi\u00e7imde y\u00f6netilmesi hedeflenmektedir.<\/p><p class=\"wp-block-paragraph\">Cilt bak\u0131m \u00fcr\u00fcnlerinden sa\u00e7 ve v\u00fccut bak\u0131m kategorilerine kadar farkl\u0131 \u00fcr\u00fcn gruplar\u0131nda \u00fcretim planlayan i\u015fletmeler, Turunch Cosmetics ile marka hedeflerine uygun B2B \u00fcretim projeleri olu\u015fturabilir.<\/p><h2 class=\"wp-block-heading\"><strong>Ki\u015fisel Bak\u0131m \u00dcr\u00fcnleri Fabrikas\u0131 Se\u00e7erken 8 Kriter<\/strong><\/h2><p class=\"wp-block-paragraph\">\u00dcretici ara\u015ft\u0131r\u0131rken \u015fu ba\u015fl\u0131klar\u0131 de\u011ferlendirebilirsiniz:<\/p><ol class=\"wp-block-list\"><li>\u00dcretim altyap\u0131s\u0131<\/li>\n\n<li>\u00dcretim kapasitesi<\/li>\n\n<li>\u00dcr\u00fcn kategorileri<\/li>\n\n<li>Ar-Ge olanaklar\u0131<\/li>\n\n<li>Numune s\u00fcre\u00e7leri<\/li>\n\n<li>Ambalaj se\u00e7enekleri<\/li>\n\n<li>Proje y\u00f6netimi<\/li>\n\n<li>\u00d6l\u00e7eklenebilirlik<\/li><\/ol><p class=\"wp-block-paragraph\">Bu kriterlerin b\u00fct\u00fcn olarak de\u011ferlendirilmesi yaln\u0131zca ilk \u00fcretim i\u00e7in de\u011fil, uzun vadeli marka planlamas\u0131 a\u00e7\u0131s\u0131ndan da \u00f6nemlidir.<\/p><h1 class=\"wp-block-heading\"><strong>S\u0131k Sorulan Sorular<\/strong><\/h1><h2 class=\"wp-block-heading\"><strong>Ki\u015fisel bak\u0131m \u00fcr\u00fcnleri fabrikas\u0131 ne \u00fcretir?<\/strong><\/h2><p class=\"wp-block-paragraph\">\u00dcreticinin altyap\u0131s\u0131na g\u00f6re farkl\u0131 kozmetik ve ki\u015fisel bak\u0131m kategorilerinde \u00fcretim ger\u00e7ekle\u015ftirilebilir.<\/p><h2 class=\"wp-block-heading\"><strong>Kendi markam i\u00e7in \u00fcretim yapt\u0131rabilir miyim?<\/strong><\/h2><p class=\"wp-block-paragraph\">\u00dcreticinin hizmet kapsam\u0131na g\u00f6re Private Label veya fason \u00fcretim modelleri kullan\u0131labilir.<\/p><h2 class=\"wp-block-heading\"><strong>Minimum \u00fcretim miktar\u0131 nedir?<\/strong><\/h2><p class=\"wp-block-paragraph\">\u00dcr\u00fcn kategorisi, ambalaj ve \u00fcreticinin \u00e7al\u0131\u015fma ko\u015fullar\u0131na g\u00f6re de\u011fi\u015febilir.<\/p><h2 class=\"wp-block-heading\"><strong>Markaya \u00f6zel ambalaj yap\u0131labilir mi?<\/strong><\/h2><p class=\"wp-block-paragraph\">Proje kapsam\u0131na g\u00f6re markaya \u00f6zel etiket, kutu ve farkl\u0131 ambalaj se\u00e7enekleri de\u011ferlendirilebilir.<\/p><h2 class=\"wp-block-heading\"><strong>\u00dcretimden \u00f6nce numune haz\u0131rlanabilir mi?<\/strong><\/h2><p class=\"wp-block-paragraph\">\u00dcreticinin proje modeline g\u00f6re seri \u00fcretim \u00f6ncesinde numune s\u00fcreci uygulanabilir.<\/p><h2 class=\"wp-block-heading\"><strong>Bir fabrikada farkl\u0131 \u00fcr\u00fcn kategorileri \u00fcretilebilir mi?<\/strong><\/h2><p class=\"wp-block-paragraph\">\u00dcretim tesisinin altyap\u0131s\u0131na ba\u011fl\u0131 olarak birden fazla ki\u015fisel bak\u0131m kategorisinde \u00fcretim ger\u00e7ekle\u015ftirilebilir.<\/p><h2 class=\"wp-block-heading\"><strong>Private Label ile fason \u00fcretim aras\u0131ndaki fark nedir?<\/strong><\/h2><p class=\"wp-block-paragraph\">Fason \u00fcretim \u00fcretim operasyonunu ifade ederken Private Label \u00fcr\u00fcn\u00fcn markaya \u00f6zel kimlikle pazara sunulmas\u0131n\u0131 kapsayan daha geni\u015f bir model olarak de\u011ferlendirilebilir.<\/p><h2 class=\"wp-block-heading\"><strong>Fabrika se\u00e7erken fiyat yeterli bir kriter midir?<\/strong><\/h2><p class=\"wp-block-paragraph\">Hay\u0131r. Kapasite, kalite s\u00fcre\u00e7leri, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi, proje y\u00f6netimi, termin ve ambalaj se\u00e7enekleri de de\u011ferlendirilmelidir.<\/p><h1 class=\"wp-block-heading\"><strong>Sonu\u00e7<\/strong><\/h1><p class=\"wp-block-paragraph\">Do\u011fru <strong>ki\u015fisel bak\u0131m \u00fcr\u00fcnleri fabrikas\u0131<\/strong>, markan\u0131n yaln\u0131zca mevcut \u00fcretim ihtiyac\u0131n\u0131 kar\u015f\u0131layan de\u011fil, gelecekteki b\u00fcy\u00fcme planlar\u0131na da uyum sa\u011flayabilen bir B2B i\u015f orta\u011f\u0131 olmal\u0131d\u0131r.<\/p><p class=\"wp-block-paragraph\">\u00dcretim kapasitesi, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi, Ar-Ge yakla\u015f\u0131m\u0131, ambalaj olanaklar\u0131 ve proje y\u00f6netimi birlikte de\u011ferlendirildi\u011finde markalar uzun vadeli \u00fcretim stratejilerini daha sistematik \u015fekilde olu\u015fturabilir.<\/p><p class=\"wp-block-paragraph\"><strong>Turunch Cosmetics<\/strong>, fason \u00fcretim ve Private Label alan\u0131nda sundu\u011fu \u00fcretim \u00e7\u00f6z\u00fcmleriyle ki\u015fisel bak\u0131m sekt\u00f6r\u00fcnde kendi \u00fcr\u00fcnlerini geli\u015ftirmek isteyen i\u015fletmeler i\u00e7in profesyonel bir \u00fcretim partneri olarak de\u011ferlendirilebilir<\/p>","protected":false},"excerpt":{"rendered":"<p>Ki\u015fisel bak\u0131m sekt\u00f6r\u00fcnde kendi markas\u0131n\u0131 olu\u015fturmak veya mevcut \u00fcr\u00fcn koleksiyonunu geni\u015fletmek isteyen i\u015fletmeler a\u00e7\u0131s\u0131ndan do\u011fru ki\u015fisel bak\u0131m \u00fcr\u00fcnleri fabrikas\u0131 ile<\/p>\n","protected":false},"author":3,"featured_media":10942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/www.turunch.net\/cosmetic\/wp-json\/wp\/v2\/posts\/10941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turunch.net\/cosmetic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turunch.net\/cosmetic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turunch.net\/cosmetic\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turunch.net\/cosmetic\/wp-json\/wp\/v2\/comments?post=10941"}],"version-history":[{"count":1,"href":"https:\/\/www.turunch.net\/cosmetic\/wp-json\/wp\/v2\/posts\/10941\/revisions"}],"predecessor-version":[{"id":10943,"href":"https:\/\/www.turunch.net\/cosmetic\/wp-json\/wp\/v2\/posts\/10941\/revisions\/10943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turunch.net\/cosmetic\/wp-json\/wp\/v2\/media\/10942"}],"wp:attachment":[{"href":"https:\/\/www.turunch.net\/cosmetic\/wp-json\/wp\/v2\/media?parent=10941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turunch.net\/cosmetic\/wp-json\/wp\/v2\/categories?post=10941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turunch.net\/cosmetic\/wp-json\/wp\/v2\/tags?post=10941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}