{"id":10960,"date":"2026-09-14T12:04:49","date_gmt":"2026-09-14T09:04:49","guid":{"rendered":"https:\/\/www.turunch.net\/cosmetic\/?p=10960"},"modified":"2026-09-14T12:04:56","modified_gmt":"2026-09-14T09:04:56","slug":"kozmetik-b2b-tedarik-surecleri-nasil-yonetilir","status":"publish","type":"post","link":"https:\/\/www.turunch.net\/cosmetic\/ru\/blog\/kozmetik-b2b-tedarik-surecleri-nasil-yonetilir\/","title":{"rendered":"Kozmetik B2B Tedarik S\u00fcre\u00e7leri Nas\u0131l Y\u00f6netilir?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Kozmetik B2B Tedarik Rehberi: S\u00fcreklilik, Kalite ve Do\u011fru Planlama<\/strong><\/p><p class=\"wp-block-paragraph\">Kozmetik sekt\u00f6r\u00fcnde kurumsal sat\u0131n alma, son t\u00fcketici al\u0131\u015fveri\u015finden farkl\u0131 bir karar yap\u0131s\u0131na sahiptir. Ma\u011fazalar, e-ticaret i\u015fletmeleri, oteller, g\u00fczellik merkezleri ve kendi markas\u0131n\u0131 y\u00f6neten giri\u015fimler i\u00e7in \u00fcr\u00fcn\u00fcn be\u011fenilmesi yeterli de\u011fildir. Sipari\u015flerin zaman\u0131nda kar\u015f\u0131lanmas\u0131, \u00fcr\u00fcn kalitesinin tutarl\u0131 olmas\u0131, stok plan\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilmesi ve ticari ko\u015fullar\u0131n a\u00e7\u0131k\u00e7a belirlenmesi gerekir. Bu nedenle <strong>kozmetik B2B tedarik<\/strong> s\u00fcreci, tek seferlik fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131ndan \u00e7ok uzun vadeli operasyon y\u00f6netimi olarak ele al\u0131nmal\u0131d\u0131r.<\/p><p class=\"wp-block-paragraph\">Do\u011fru tedarik modeli, i\u015fletmenin sat\u0131\u015f kanal\u0131na ve \u00fcr\u00fcn \u00fczerindeki kontrol beklentisine g\u00f6re de\u011fi\u015fir. Haz\u0131r \u00fcr\u00fcnlerin toplu al\u0131m\u0131 h\u0131zl\u0131 ba\u015flang\u0131\u00e7 sa\u011flayabilirken private label \u00fcretim, markaya \u00f6zg\u00fc form\u00fcl ve ambalaj se\u00e7enekleri sunabilir. <a href=\"https:\/\/www.turunch.net\/cosmetic\/ru\/\">Turunch Cosmetics<\/a>, cilt, sa\u00e7 ve v\u00fccut bak\u0131m\u0131 alanlar\u0131nda \u00fcr\u00fcn geli\u015ftirmek isteyen i\u015f ortaklar\u0131 i\u00e7in \u00fcretim odakl\u0131 \u00e7\u00f6z\u00fcmler sa\u011flar.<\/p><p class=\"wp-block-paragraph\"><strong>B2B Al\u0131c\u0131n\u0131n \u00d6nce \u0130\u015f Modelini Tan\u0131mlamas\u0131 Gerekir<\/strong><\/p><p class=\"wp-block-paragraph\">Tedarik\u00e7i aramadan \u00f6nce \u00fcr\u00fcn\u00fcn nerede, nas\u0131l ve hangi marka alt\u0131nda sat\u0131laca\u011f\u0131 belirlenmelidir. Bir otelin misafir kullan\u0131m\u0131na sunaca\u011f\u0131 bak\u0131m \u00fcr\u00fcn\u00fcyle premium e-ticaret markas\u0131n\u0131n raf \u00fcr\u00fcn\u00fc ayn\u0131 ambalaj, hacim ve fiyat yap\u0131s\u0131na sahip olmaz. G\u00fczellik merkezi profesyonel kullan\u0131ma uygun hacimleri tercih edebilir; butik ma\u011faza ise rafta g\u00fc\u00e7l\u00fc g\u00f6r\u00fcn\u00fcm ve d\u00fc\u015f\u00fck stok riski arayabilir.<\/p><p class=\"wp-block-paragraph\">Sat\u0131\u015f kanal\u0131, hedef m\u00fc\u015fteri, planlanan perakende fiyat\u0131, ilk sipari\u015f miktar\u0131 ve tekrar sipari\u015f s\u0131kl\u0131\u011f\u0131 yaz\u0131l\u0131 hale getirildi\u011finde tedarik\u00e7iler daha do\u011fru kar\u015f\u0131la\u015ft\u0131r\u0131labilir. Bu haz\u0131rl\u0131k yap\u0131lmadan yaln\u0131zca katalog \u00fczerinden \u00fcr\u00fcn se\u00e7mek, sonradan marj veya stok problemi ya\u015fanmas\u0131na neden olabilir.<\/p><p class=\"wp-block-paragraph\"><strong>Haz\u0131r Tedarik ile Private Label Aras\u0131ndaki Fark<\/strong><\/p><p class=\"wp-block-paragraph\">Haz\u0131r tedarikte i\u015fletme, mevcut marka ve \u00fcr\u00fcnleri belirli ticari ko\u015fullarla sat\u0131n al\u0131r. \u00dcr\u00fcn geli\u015ftirme s\u00fcresi daha k\u0131sa olabilir ve pazara giri\u015f kolayla\u015fabilir. Buna kar\u015f\u0131l\u0131k \u00fcr\u00fcn\u00fcn form\u00fcl\u00fc, ambalaj\u0131 ve marka dili \u00fczerinde s\u0131n\u0131rl\u0131 kontrol bulunur. Private label modelinde ise \u00fcr\u00fcn, markan\u0131n hedeflerine g\u00f6re \u015fekillendirilebilir; ancak numune, tasar\u0131m, ambalaj ve \u00fcretim planlamas\u0131 i\u00e7in daha kapsaml\u0131 haz\u0131rl\u0131k gerekir.<\/p><p class=\"wp-block-paragraph\">Hangi modelin do\u011fru oldu\u011fu i\u015fletmenin hedefiyle ilgilidir. H\u0131zl\u0131 \u00fcr\u00fcn \u00e7e\u015fitlendirmek isteyen perakendeci haz\u0131r tedariki se\u00e7ebilir. Kendine ait bir marka de\u011feri olu\u015fturmak isteyen i\u015fletme ise \u00f6zel markal\u0131 \u00fcretimi de\u011ferlendirebilir. Baz\u0131 firmalar iki modeli birlikte kullanarak temel kategorilerde haz\u0131r \u00fcr\u00fcn, stratejik kategorilerde \u00f6zel \u00fcretimle ilerleyebilir.<\/p><p class=\"wp-block-paragraph\"><strong>Kozmetik B2B Tedarik\u00e7i De\u011ferlendirme Kriterleri<\/strong><\/p><p class=\"wp-block-paragraph\">Tedarik\u00e7i se\u00e7erken ilk bak\u0131lan unsur \u00e7o\u011fu zaman fiyatt\u0131r. Fakat d\u00fc\u015f\u00fck birim fiyat; y\u00fcksek minimum sipari\u015f, uzun termin, s\u0131n\u0131rl\u0131 destek veya dengesiz \u00fcr\u00fcn kalitesiyle birlikte geldi\u011finde toplam maliyeti art\u0131rabilir. Kar\u015f\u0131la\u015ft\u0131rmada \u00fcr\u00fcn kapsam\u0131, sipari\u015f ko\u015fullar\u0131, ileti\u015fim h\u0131z\u0131, numune s\u00fcreci, \u00fcretim plan\u0131 ve kalite yakla\u015f\u0131m\u0131 birlikte de\u011ferlendirilmelidir.<\/p><p class=\"wp-block-paragraph\">Tedarik\u00e7inin hangi kategorilerde uzmanla\u015ft\u0131\u011f\u0131 da \u00f6nem ta\u015f\u0131r. Farkl\u0131 kategorileri tek merkezden y\u00f6netmek sat\u0131n alma ekibine kolayl\u0131k sa\u011flayabilir; ancak her \u00fcr\u00fcn grubunda yeterli deneyim bulunup bulunmad\u0131\u011f\u0131 sorgulanmal\u0131d\u0131r. Turunch Cosmetics&#8217;in \u00fcretim yakla\u015f\u0131m\u0131n\u0131 ve kurumsal yap\u0131s\u0131n\u0131 <a href=\"https:\/\/www.turunch.net\/cosmetic\/ru\/\u043e-\u043d\u0430\u0441\/\">hakk\u0131m\u0131zda<\/a> sayfas\u0131ndan incelemek m\u00fcmk\u00fcnd\u00fcr.<\/p><p class=\"wp-block-paragraph\"><strong>Toplam Sat\u0131n Alma Maliyeti Nas\u0131l Hesaplan\u0131r?<\/strong><\/p><p class=\"wp-block-paragraph\">B2B sat\u0131n almada ger\u00e7ek maliyet, teklif \u00fczerindeki \u00fcr\u00fcn fiyat\u0131ndan ibaret de\u011fildir. Numune, tasar\u0131m, etiket, kutu, nakliye, depolama, fire ve stok finansman\u0131 gibi kalemler toplam maliyeti etkiler. \u00d6zel ambalaj i\u00e7in y\u00fcksek adet sipari\u015f edilmesi gerekiyorsa \u00fcr\u00fcn sat\u0131\u015f h\u0131z\u0131ndan ba\u011f\u0131ms\u0131z bir ambalaj stoku olu\u015fabilir. Bu stok hem nakit ak\u0131\u015f\u0131n\u0131 hem depolama alan\u0131n\u0131 etkiler.<\/p><p class=\"wp-block-paragraph\">Sa\u011fl\u0131kl\u0131 kar\u015f\u0131la\u015ft\u0131rma i\u00e7in b\u00fct\u00fcn kalemler ayn\u0131 tabloya al\u0131nmal\u0131d\u0131r. Birim maliyetin yan\u0131 s\u0131ra sipari\u015fin kasadan \u00e7\u0131k\u0131\u015f zaman\u0131, \u00fcr\u00fcn\u00fcn teslim tarihi ve sat\u0131\u015ftan tahsilat s\u00fcresi de de\u011ferlendirilmelidir. B\u00f6ylece d\u00fc\u015f\u00fck fiyatl\u0131 g\u00f6r\u00fcnen teklifin i\u015fletme sermayesi \u00fczerindeki ger\u00e7ek etkisi anla\u015f\u0131l\u0131r.<\/p><p class=\"wp-block-paragraph\"><strong>Stok S\u00fcreklili\u011fi ve Talep Tahmini<\/strong><\/p><p class=\"wp-block-paragraph\">Kozmetik B2B tedarik s\u00fcrecinde en kritik konulardan biri, sat\u0131\u015f devam ederken \u00fcr\u00fcn\u00fcn t\u00fckenmesini \u00f6nlemektir. Stok bitmesi yaln\u0131zca ka\u00e7\u0131r\u0131lan sat\u0131\u015f anlam\u0131na gelmez; reklam kampanyalar\u0131n\u0131n durmas\u0131, pazar yeri s\u0131ralamas\u0131n\u0131n etkilenmesi ve m\u00fc\u015fterinin alternatif markaya y\u00f6nelmesi gibi sonu\u00e7lar do\u011furabilir.<\/p><p class=\"wp-block-paragraph\">Tekrar sipari\u015f noktas\u0131 belirlenirken ortalama sat\u0131\u015f h\u0131z\u0131, kampanya d\u00f6nemleri, \u00fcretim s\u00fcresi ve g\u00fcvenlik stoku birlikte hesaplanmal\u0131d\u0131r. Yeni \u00fcr\u00fcnlerde ge\u00e7mi\u015f veri olmad\u0131\u011f\u0131 i\u00e7in kontroll\u00fc ba\u015flang\u0131\u00e7 ve s\u0131k takip gerekir. \u0130lk sipari\u015fin tamam\u0131 sat\u0131lmadan tekrar \u00fcretim karar\u0131n\u0131 de\u011ferlendirmek, teslim s\u00fcresi uzun kategorilerde stok kesintisini azaltabilir.<\/p><p class=\"wp-block-paragraph\"><strong>Numune ve Onay S\u00fcrecini Standartla\u015ft\u0131r\u0131n<\/strong><\/p><p class=\"wp-block-paragraph\">Kurumsal al\u0131mlarda numunelerin farkl\u0131 ki\u015filer taraf\u0131ndan de\u011ferlendirilmesi karar karma\u015fas\u0131 yaratabilir. Pazarlama ekibi g\u00f6r\u00fcn\u00fcme, sat\u0131n alma maliyete, \u00fcr\u00fcn ekibi performansa odaklanabilir. Ortak kriterler belirlenmezse geri bildirimler birbiriyle \u00e7eli\u015febilir.<\/p><p class=\"wp-block-paragraph\">Numune formunda \u00fcr\u00fcn g\u00f6r\u00fcn\u00fcm\u00fc, koku, doku, kullan\u0131m kolayl\u0131\u011f\u0131, ambalaj uyumu, hedef kitleye uygunluk ve fiyat beklentisi ayr\u0131 ayr\u0131 de\u011ferlendirilebilir. Nihai onay yetkisi belirlenmeli ve \u00fcreticiye tek bir geri bildirim seti g\u00f6nderilmelidir. Bu yakla\u015f\u0131m revizyon say\u0131s\u0131n\u0131 azalt\u0131r ve seri \u00fcretim karar\u0131n\u0131n izlenebilir olmas\u0131n\u0131 sa\u011flar.<\/p><p class=\"wp-block-paragraph\"><strong>Kalite Belgeleri ve \u00dcr\u00fcn Bilgileri<\/strong><\/p><p class=\"wp-block-paragraph\">B2B al\u0131c\u0131, tedarik\u00e7iden ald\u0131\u011f\u0131 \u00fcr\u00fcn\u00fcn kendi m\u00fc\u015fterisine kar\u015f\u0131 olu\u015fturaca\u011f\u0131 sorumlulu\u011fu da d\u00fc\u015f\u00fcnmelidir. Bu nedenle \u00fcr\u00fcn bilgileri, \u00fcretim kay\u0131tlar\u0131 ve ilgili kalite belgeleri sat\u0131n alma s\u00fcrecinin par\u00e7as\u0131 olmal\u0131d\u0131r. Belge talebi rutin ve yaz\u0131l\u0131 bir kontrol listesi \u00fczerinden y\u00fcr\u00fct\u00fcl\u00fcrse her sipari\u015fte ayn\u0131 standart korunabilir.<\/p><p class=\"wp-block-paragraph\">Tesis veya firma taraf\u0131ndan payla\u015f\u0131lan sertifikalar\u0131n kapsam\u0131 ve g\u00fcncelli\u011fi incelenmelidir. Turunch Cosmetics taraf\u0131ndan yay\u0131mlanan belgeler <a href=\"https:\/\/www.turunch.net\/cosmetic\/ru\/\u043d\u0430\u0448\u0438-\u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u044b\/\">sertifikalar sayfas\u0131nda<\/a> g\u00f6r\u00fclebilir. Hedef \u00fclke veya sat\u0131\u015f kanal\u0131n\u0131n \u00f6zel bir beklentisi varsa, \u00fcretim ba\u015flamadan \u00f6nce ayr\u0131ca do\u011frulanmal\u0131d\u0131r.<\/p><p class=\"wp-block-paragraph\"><strong>Kategori Y\u00f6netimiyle Daha Dengeli Portf\u00f6y Kurmak<\/strong><\/p><p class=\"wp-block-paragraph\">Her pop\u00fcler \u00fcr\u00fcn\u00fc katalo\u011fa eklemek g\u00fc\u00e7l\u00fc portf\u00f6y anlam\u0131na gelmez. \u00dcr\u00fcnlerin hedef kitle, fiyat seviyesi, kullan\u0131m s\u0131kl\u0131\u011f\u0131 ve birbirini tamamlama potansiyeli a\u00e7\u0131s\u0131ndan de\u011ferlendirilmesi gerekir. \u00d6rne\u011fin sa\u00e7 bak\u0131m\u0131nda tek bir ana \u00fcr\u00fcnle ba\u015flay\u0131p tamamlay\u0131c\u0131 bak\u0131m \u00fcr\u00fcnlerini sat\u0131\u015f verisine g\u00f6re eklemek, ba\u015flang\u0131\u00e7 stokunu daha y\u00f6netilebilir tutabilir.<\/p><p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.turunch.net\/cosmetic\/ru\/urun-kategori\/sac-bakim-urunleri\/\">Sa\u00e7 bak\u0131m \u00fcr\u00fcnleri<\/a>, <a href=\"https:\/\/www.turunch.net\/cosmetic\/ru\/urun-kategori\/cilt-bakim-urunleri\/\">cilt bak\u0131m se\u00e7enekleri<\/a> ve v\u00fccut bak\u0131m\u0131 kategorileri birlikte incelenerek \u00e7apraz sat\u0131\u015fa uygun gruplar olu\u015fturulabilir. Portf\u00f6y karar\u0131 yaln\u0131zca \u00fcr\u00fcn say\u0131s\u0131na de\u011fil, t\u00fcketicinin bak\u0131m rutini i\u00e7indeki ili\u015fkilere dayanmal\u0131d\u0131r.<\/p><p class=\"wp-block-paragraph\"><strong>Tedarik\u00e7i \u0130leti\u015fimi ve Sipari\u015f Takibi<\/strong><\/p><p class=\"wp-block-paragraph\">G\u00fc\u00e7l\u00fc B2B i\u015f birli\u011fi d\u00fczenli ve kay\u0131tl\u0131 ileti\u015fim gerektirir. Sipari\u015f miktar\u0131, \u00fcr\u00fcn kodu, ambalaj se\u00e7ene\u011fi, fiyat, \u00f6deme, planlanan \u00fcretim ve teslim bilgileri yaz\u0131l\u0131 teyit edilmelidir. Proje boyunca farkl\u0131 ki\u015filerle ileti\u015fim kuruluyorsa tek bir sorumlu veya ortak takip sistemi belirlemek bilgi kayb\u0131n\u0131 \u00f6nler.<\/p><p class=\"wp-block-paragraph\">Periyodik de\u011ferlendirmelerde teslimat performans\u0131, hata oran\u0131, geri bildirim h\u0131z\u0131 ve sat\u0131\u015f geli\u015fimi ele al\u0131nabilir. Ama\u00e7 yaln\u0131zca sorun \u00e7\u0131kt\u0131\u011f\u0131nda ileti\u015fim kurmak de\u011fil, talep de\u011fi\u015fimini \u00fcreticiyle \u00f6nceden payla\u015fmakt\u0131r. Kampanya veya yeni ma\u011faza a\u00e7\u0131l\u0131\u015f\u0131 gibi sat\u0131\u015f art\u0131\u015f\u0131 yaratabilecek geli\u015fmeler erken bildirildi\u011finde \u00fcretim plan\u0131 daha sa\u011fl\u0131kl\u0131 yap\u0131labilir.<\/p><p class=\"wp-block-paragraph\"><strong>Riskleri Tek Tedarik Karar\u0131yla S\u0131n\u0131rlamay\u0131n<\/strong><\/p><p class=\"wp-block-paragraph\">Tedarik riskleri hammadde, ambalaj, lojistik ve talep de\u011fi\u015fiminden kaynaklanabilir. Her riski tamamen ortadan kald\u0131rmak m\u00fcmk\u00fcn olmasa da alternatif ambalaj belirlemek, g\u00fcvenlik stoku tutmak, kritik tarihleri erken planlamak ve onay kay\u0131tlar\u0131n\u0131 korumak etkisini azaltabilir. \u00d6zel tasar\u0131ml\u0131 malzemelerde yeniden sipari\u015f s\u00fcresi ayr\u0131ca izlenmelidir.<\/p><p class=\"wp-block-paragraph\">\u00dcr\u00fcn de\u011fi\u015fikli\u011fi gerekti\u011finde m\u00fc\u015fteriye nas\u0131l bilgi verilece\u011fi ve eski stoklar\u0131n nas\u0131l y\u00f6netilece\u011fi de \u00f6nceden d\u00fc\u015f\u00fcn\u00fclmelidir. Plans\u0131z de\u011fi\u015fiklikler marka tutarl\u0131l\u0131\u011f\u0131n\u0131 zedeleyebilir. Tedarik\u00e7iyle \u015feffaf bilgi payla\u015f\u0131m\u0131, olas\u0131 gecikmeler i\u00e7in daha erken aksiyon al\u0131nmas\u0131n\u0131 sa\u011flar.<\/p><p class=\"wp-block-paragraph\"><strong>Sonu\u00e7: B2B Tedarik Bir Partnerlik Modelidir<\/strong><\/p><p class=\"wp-block-paragraph\">Ba\u015far\u0131l\u0131 <strong>kozmetik B2B tedarik<\/strong>, do\u011fru \u00fcr\u00fcn\u00fc uygun fiyata sat\u0131n almaktan daha geni\u015f bir y\u00f6netim alan\u0131d\u0131r. \u0130\u015f modeli, toplam maliyet, stok s\u00fcreklili\u011fi, kalite, kategori plan\u0131 ve ileti\u015fim birlikte ele al\u0131nmal\u0131d\u0131r. \u00d6l\u00e7\u00fclebilir kriterlerle se\u00e7ilen ve d\u00fczenli de\u011ferlendirilen \u00fcretim partneri, i\u015fletmenin b\u00fcy\u00fcme hedeflerine daha sa\u011flam katk\u0131 sunar.<\/p><p class=\"wp-block-paragraph\">Kendi markan\u0131z veya kurumsal sat\u0131\u015f kanal\u0131n\u0131z i\u00e7in \u00fcr\u00fcn se\u00e7eneklerini g\u00f6r\u00fc\u015fmek \u00fczere hedef kategori, tahmini adet ve sat\u0131\u015f plan\u0131n\u0131z\u0131 haz\u0131rlayarak <a href=\"https:\/\/www.turunch.net\/cosmetic\/ru\/iletisim\/\">Turunch Cosmetics ileti\u015fim ekibine<\/a> ula\u015fabilirsiniz. A\u00e7\u0131k bir ihtiya\u00e7 tan\u0131m\u0131, do\u011fru tedarik modelinin belirlenmesini kolayla\u015ft\u0131r\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kozmetik B2B Tedarik Rehberi: S\u00fcreklilik, Kalite ve Do\u011fru Planlama Kozmetik sekt\u00f6r\u00fcnde kurumsal sat\u0131n alma, son t\u00fcketici al\u0131\u015fveri\u015finden farkl\u0131 bir karar<\/p>","protected":false},"author":3,"featured_media":10961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/www.turunch.net\/cosmetic\/ru\/wp-json\/wp\/v2\/posts\/10960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turunch.net\/cosmetic\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turunch.net\/cosmetic\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turunch.net\/cosmetic\/ru\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turunch.net\/cosmetic\/ru\/wp-json\/wp\/v2\/comments?post=10960"}],"version-history":[{"count":1,"href":"https:\/\/www.turunch.net\/cosmetic\/ru\/wp-json\/wp\/v2\/posts\/10960\/revisions"}],"predecessor-version":[{"id":10962,"href":"https:\/\/www.turunch.net\/cosmetic\/ru\/wp-json\/wp\/v2\/posts\/10960\/revisions\/10962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turunch.net\/cosmetic\/ru\/wp-json\/wp\/v2\/media\/10961"}],"wp:attachment":[{"href":"https:\/\/www.turunch.net\/cosmetic\/ru\/wp-json\/wp\/v2\/media?parent=10960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turunch.net\/cosmetic\/ru\/wp-json\/wp\/v2\/categories?post=10960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turunch.net\/cosmetic\/ru\/wp-json\/wp\/v2\/tags?post=10960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}